Asian Startup Helps Owners Avoid Losing Their Beloved Pets
Have you ever heard about someone losing his dog? You probably felt sincere compassion for that person. And if you’ve ever lost a pet yourself, then you could identify even more with the overwhelming feeling of sadness. Ivan Loh went through this two years ago when his Labrador retrievers went missing for two weeks.
He didn’t want to ever go through that situation again when he ‘couldn’t eat and sleep’ because of how worried he was about his beloved pets that meant the world to him. Because of that, Ivan took steps to prevent losing his pets again and to help other pet owners from going through such a traumatic situation.
Ivan developed a pet badge with a QR code and NFC (near-field communication) feature. This allows the owner to find the dog if it is not too far away. In addition, when someone else finds a pet, that person can scan the QR code to get the owner’s contact details, as well as the pet’s allergies and medication needs.
Pet Widget, the name of this new item, also has an app which gives customers the ability to review pet-related businesses, such as pet cafés, and to allow users to interact with one another. Ivan wants the Pet Widget app to be a social network for pet owners.
Since he launched in March 2016, he has sold more than 1,000 badges in his home country of Singapore, and his five-man team is looking to expand into more competitive markets such as North America, Europe, and Australia by April 2017.
Pet Widget is not the only pet badge on the market, but Ivan is confident about his competitive advantage because other similar companies do not have the advantages made possible by the app. “The badges may function the same way, but with us, pet owners can get a different feeling – the sense of belonging to a community,” he said.
You can read more on their website: PetWidget