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Can Huawei finally break into Europe with the Honor 8?

  • 24
  • 08
  • 2016

Honor, the spin-off smartphone brand of Chinese giant Huawei will launch its latest device in Paris later today, complete with a dual-lens camera, that it hopes can compete with the likes of Samsung and Apple.

The new Honor 8 has already been unveiled in the US, but the Chinese manufacturer is hoping to make a greater impact in Europe now Huawei is more established in the UK smartphone market.

Honor 8

(Honor)

Honor aims its devices towards the mid-range of the market in terms of pricing, however the new phone comes with features some believe make it a competitor to the big brands.

The 8 runs on Android and has a 5.2-inch full HD screen and the dual-lens rear cameras are both 12 megapixels having been taken from the high-end Huawei P9 that was launched earlier this year. The phone also houses the USB-C connection that is becoming increasingly common in smartphones.

There’s also a fingerprint scanner and NFC technology that enables mobile payments – all the sort of technology we expect in flagship premium phones – appearing in one likely to cost far less.

The phone has been made available for pre-order in the US at a price of 400 US dollars (£303), an amount that if matched at the European launch in Paris and given the comparable camera specifications of the 8 alongside Apple iPhone 6s and Samsung’s Galaxy S7 – both of which cost in excess of £600 – could appeal to many smartphone users.

Honor 8

(Honor)

George Zhao, Honor’s president, said at the US launch: “Honor 8 perfectly represents the evolution of our overall product view.

“It goes against established industry norms and market conventions with a higher aesthetic standard. At the same time, it balances looks with the smarts, speed, and connectivity that today’s millennial consumers demand. Honor 8 reflects our understanding of and commitment to their needs and goals.”

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