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Domino pizza delivery

Domino’s Japan Had the Not-So-Great Idea of Using Reindeer for Pizza Delivery

redducktiger
  • 14
  • 12
  • 2016

Who do you want to deliver your pizza? Domino’s Pizza in Japan actually tried to train reindeer to deliver pizza. Of course, the program didn’t work out. It was canceled just a week after it started.

Domino pizza delivery

Some social media users were outraged by the use of animals, calling it animal cruelty. Others made a joke about it, stating they could lose their pizza if the reindeer got hungry. And a few were actually worried about how they would ‘tip’ the delivery reindeer.

The idea was dropped due to ‘technical difficulties.’ “It hasn’t been possible to solve the [training] problems that have come up, [so] we reluctantly decided to end the reindeer delivery program,” Domino’s Japan said in a statement. “It has been difficult to control the reindeer.”

Eventually, the reindeer were replaced by full blown scooters customized to look like reindeer. After all, who would notice the difference?

Domino pizza delivery

Clearly, Domino’s is all in for the Christmas spirit and is without-a-doubt making a serious effort to do their part to spread Christmas cheer.

An added feature and positive outcome of all this is that consumers can now track their pizza through GPS using Domino’s special app.

If you want to know the reason using reindeer was even considered, Domino’s thought it was a good idea due to the drastic drop in temperature in Hokkaido, down to the low 20’s. But can you really imagine reindeer doing a good job of pizza delivery – even if it is the Christmas season?

Domino pizza delivery

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