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Japan is Completely in LOVE with this Purple Ice Cream

  • 22
  • 09
  • 2016

Ice cream lovers in Japan are going crazy for a flavor they thought was long gone. They’ve been waiting three years for Häagen-Dazs to bring back their favorite purple ice cream.

This ice cream is so loved that it’s now ranking in the top three favorites in Japan. We’re talking about the ‘Murasaki Imo’ flavor – or ‘Purple Potato’ made by Häagen-Dazs.

Häagen-Dazs purple ice cream

It first launched in 2012 as a seasonal flavor. Then it launched again the following year because of its huge impact. There was obviously a huge demand for it, but for some reason, it was absent for three whole years. Luckily for Purple Potato ice cream lovers, it launched again on August 30, 2016, for a limited time.

You would think that a sweet potato-flavored ice cream wouldn’t cause much of a fuss, but in Japan, you never know what’s going to grab people’s attention. People didn’t hold back. They showed their excitement by tweeting.

“OMG, I want to eat this!”
“I absolutely love this flavour!”
“I’m so looking forward to eating their purple coloured ice cream!”
“Everyone needs to buy this so they’ll keep bringing it out every year!”
“I’m so happy Haagen-Dazs is resurrecting the purple sweet potato flavour!”

According to RocketNews, “The frozen dessert is said to contain the gentle sweetness of purple potato in the ice cream, with the addition of a purple potato sauce.”

Hopefully, you can still find this purple-colored ice cream in the nearest store if you’re in Japan, and if not, pray for its release next year. Price for a carton is set at 294 yen (US$2.88).

Purple sweet potatoes

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