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Japanese Street Fashion Made Popular From This Tokyo District

  • 18
  • 07
  • 2016

Japanese street fashion is all over the internet and magazines because it has taken the world by storm – even New York City. Have you seen photos online? Japanese street fashion is colorful, extreme, and even dark with huge attention to detail! Fairy tales, video games, the cyber future, music, and even the toy industry inspire styles for the trend. The main hub in Japan for street fashion is Harajuku, a neighborhood in Tokyo. You may have heard of the phrase Harajuku Girls who appear with Gwen Stefani.

Neither women nor men are afraid to experiment when it comes to style. If you want to see some of the best street fashion in the world, then you need to delve into the world of Japanese street fashion and its core principles.


Fashion subcultures

Subculture fashion looks include the Lolita, Decora, Fairy Kei, Visual Kei, Gothic, Dolly Kei, and Cult Party Kei, just some of the most famous Japanese street fashion styles that Harajuku helped to put on the map. A lot of these are still popular in Europe today. Social media has seen the rise of these sub-cultures as both men and women post their pictures and fashion ideas online.

Japanese street fashion

Lolita fashion, one of the most popular and famous Japanese subculture styles overseas and a style now globally recognized, has surprisingly become increasingly rare on the streets of Harajuku in the last few years. Lolitas generally don’t like to be bothered or photographed while enjoying a day out, so it’s possible that the tourism boom has simply driven them out of Harajuku to safer more private spaces.


Bubbles in Harajuku


Bubbles Harajuku is the place to go for all Japanese street fashion enthusiasts! It is probably the most influential shop/brand in Tokyo with trendy Harajuku-loving teen girls and Kawaii boys adoring its every corner. Located on the second floor of a building on the same street as many of Japan’s most famous streetwear and sneaker shops, Bubbles Harajuku offers a very different atmosphere and style. The shoes at Bubbles are more likely to be 1980s Christian Lacroix or 1970s Chanel than Nike or Adidas, and the t-shirts are more likely to be classic Thompson Twins or Scorpions tour shirts rather than the latest from Harajuku neighbors Supreme and Ice Cream.

A photo posted by BUBBLES (@bubblestokyo) on

Kawaii Boys

Fashion isn’t just for the girls. What are Kawaii Boys? Dressing cute in Japan isn’t just for girls. Oh no, Kawaii boys are adorably dressed Japanese boys who are fully committed to embracing the “Kawaii” fashion that has traditionally been the exclusive domain of Japanese teen girls. With gender guidelines being smashed and men and women feeling comfortable to embrace their inner selves, the Japanese media has dubbed these new Kawaii Boys “Genderless Kei.” “Kei” means “style,” but that label applies to a bigger genre than just the Kawaii Boys of Harajuku.

Japan holds so many incredible street fashions embraced by the creative individuality of its wearers. It is worth visiting Tokyo alone just to see the sights of the individual styles of Japanese street fashion.


Photo Credit: Takamex /

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