Korea’s version of Snapchat Takes Over The Asian Market – Snow
In the Western world, Snapchat has gone mainstream. Its spectacular growth hasn’t gone unnoticed, and now everyone and their uncles (and in a lot of cases, everyone’s uncles) are signing up and joining the visual chatting app.
In Asia, there’s a chatting app with disappearing messages, pictures with filters, and stories made up of videos or pictures that people have uploaded. But it’s not Snapchat. Snow is taking Asia by storm and going to a place Snapchat only wishes to go: China. The yellow ghost is blocked in China, but its Korean competitor is getting more and more popular in the People’s Republic.
Snapchat hasn’t responded to the Asian growth of the remarkably close chatting app, and Snow’s spokesman, Mr Han, promises the two aren’t the same at all. He explains that there have very different features, most notably the video chat function.
In addition, the two apps differ in their popularity in their respective markets. The rise of Snow was able to happen partly because of the failure of Snapchat to break through in Asia. This lack of breakthrough is thought to not only come from the Chinese restrictions, but also on a cultural level.
Many Asian companies fail to convert their initial success into a sustained business model, but the key for those companies is China. As those Asian tech companies fail to capture significant market share in the US (just as American companies find it hard to integrate into the Asian market), they can turn to China and capture the growth that lays in what is arguably the world’s most interesting market.