Line Messaging App Sells Pokémon Stickers to Help Children Affected By Japan’s Earthquake
It has been five years since the most destructive natural disaster recorded in Japan’s history took place. The 9.0 magnitude earthquake killed 16,000 people and destroyed thousands of homes, leaving many without a place to live.
While Japan has been steadily recovering, many people, especially children, are still affected.
Japan’s most popular messaging app, Line, decided to take advantage of the current worldwide trend of Pokémon in order to develop a project that would benefit the children.
The project consists of the Pokémon character Pikachu saying ‘thank you’ in different Japanese dialects in message stamps.
Line gave the opportunity to people from all around Japan to send in their designs. There were 180 submissions, but Junichi Masuda, General Manager of Game Freak, the game developer of Pokémon role-playing video games selected only 40 to become stickers.
Each sticker became available in Line’s store for 120 yen ($1.19) or 50 coins. All proceeds go to the charity Chance for Children, an organization set up in 2011 (year of the earthquake) for Japanese children affected by natural disasters.