Seoul food scene starts seeing Michelin stars
Michelin, the world-famous tire company with a history of handing out Michelin stars to some of the best restaurants in the world, is bringing their recommendations to South Korea. In the coming weeks, the feared and respected inspectors responsible for handing out the world’s most prestigious culinary awards are expected to start dining in Seoul establishments.
In a statement by the company, Michael Ellis explains, “[Seoul] is well-known for a wonderfully eclectic dining scene that ranges from popular Seoul traditional fare to gourmet restaurants. Seoul’s dining scene has evolved into a world-class culinary destination, and our inspectors are impatient to start wandering the streets of the city and discovering the high quality of its culinary scene.”
South Korea is the fourth Asian destination for the critics, having already judged restaurants in Japan, Singapore, and Hong Kong. The Korea guide aims to enable locals, tourists, and business travelers to find the restaurants that best fit their budget and taste. With this expansion, Michelin also benefits from an increasing global interest in Korean food.
The famous restaurant guide started as an attempt by the Michelin brothers to get more people interested in traveling by car and, therefore, buying more tires. When the first guide appeared in 1900, France only had 3,000 cars. After expanding their recommendations to other European countries until the tire brand is now as well known for fine dining as for vulcanized rubber.
The Korean guide will be made available in Korean, English, and a bilingual version. Both hardcopy and digital versions will be hitting the shelves at a later date still to be determined.