Taco Bell Gets a Makeover in India
In many countries around the world, Taco Bell is a household name, especially in the United States. It’s our go-to place for tacos, burritos, quesadillas, and all else Mexican. But, up until now, there has never really been a place for Taco Bell in the hearts of Indian People.
The owners of the Taco Bell fast food chain, Yum Brands, has recently given their stores a makeover – renovating the restaurants, shifting the marketing focus towards a luxury and upscale vibe, and introducing some Indian flavors into the traditional Mexican menu.
Gone are the simple baked potatoes and cheap tacos. Instead, let’s welcome extravagant cocktails, gourmet taco sliders, and Mexican fries.
The change in Taco Bell’s focus comes as Indian families are becoming more aware of various food flavors and styles. Technology and globalization play a large part in this, as families are watching cooking programs from around the world and now have easier access to recipes from outside the family.
While there is a strong focus on building the Taco Brand in India, Yum Brands has a more focused and globalized goal. In December 2015, they reported their plans for Taco Bell to grow from 280 international restaurants to a staggering 1,550 by the end of 2033. To be honest, if that means it will be easier to find delicious and affordable Mexican food when we travel, I have no complaints.
Aside from the recent Taco Bell addition in New Dehli, with red brick walls, dim lighting, table service, and creative artwork, there will be five more restaurants opening up like this. Keep an eye out in Dehli-NCR, Chandigarg, Hyderabad, Bengaluru, and Mumbai. You will soon see these upmarket Taco Bells popping up on every corner.