Toy Story Land Will Come to Life in Shanghai’s Disneyland
Shanghai Disneyland recently opened its doors, apparently with great success. It’s only been five months, and they have already announced an expansion opening up to the public in 2018.
The new area available for everyone will be Toy Story Land, bringing to life characters from the successful franchise movie Toy Story and will have the first Toy Story themed hotel in the world.
This expansion was in the planning stage even before the main opening. Lately, Shanghai Disneyland has experienced small drops in popularity and day ticket sales, so the news of with this expansion is expected to help increase visits. Plus, special offers have also been part of the park’s marketing strategy. The first seasonal passes were put on display for Singles Day.
Special offers have also been part of the park’s marketing strategy. The first season passes were put on display for Singles Day.
Expecting to receive mostly Chinese tourists, Thomas Smith, editorial content director for Disney Parks, made sure to keep the attractions ‘distinctly Chinese.’
“As you can tell from the logo, Toy Story Land at Shanghai Disneyland will be both authentically Disney and distinctly Chinese, making it a one-of-a-kind experience for our guests. Everyone’s favorite toys from one of the most popular franchises ever will come to life and play in a fully immersive land with three attractions and a themed character greeting area,” Smith said.