Warcraft Movie Smashed Box Offices in China – Beating US Ticket Sales
The movie Warcraft has taken China by storm, averaging more than $150 million over the past week in box offices, compared to the mere $25 million in the US. The fantasy adventure movie was directed by Duncan Jones, son of the late David Bowie.
You could find this surprising, but when you consider that almost half of the 5 million Warcraft players reside in China, it becomes understandable. For the people that don’t know, World of Warcraft is an immensely popular fantasy computer game.
This isn’t the first time a Hollywood movie rocks the boat in China, a few others have done so as well, but the Warcraft weekend opening sales shows the ability to outsell the US by a wide margin. During the last 5 years Chinese box office ticket sales have increased 30% annually, all the while worldwide cinema visits are in a slump. Movie studios are desperate to look for new revenue sources and China might just be the golden goose.
Big movie titles such as Terminator: Genisys and Pacific Rim have also had more success in China than domestically in the States. According to deadline.com, “China’s box office sales are expected to overtake North America in 2017 to become the largest movie market in the world.”
You can’t ignore the fact that China is evidently bigger than the US, studios have stated “You don’t make a movie when you think it’s not going to make it in China.”
Some say the massive success is thanks to Legendary Entertainment’s new Chinese owners. The conglomerate Dalian Wanda acquired the Hollywood studio for $3.5 billion in January of this year.
And although ticket sales on Sunday dropped to $11 million in China, it was still 74.5% of the total box office screening sales, retaining a strong market position for the weekend.
The famous Hollywood actor Jackie Chan commented on the success of the Chinese cinema market during the Shanghai Film Festival, he stated “Warcraft the movie brought in 91 million dollars over two days, this scares Americans” he went on to say “if we can make a film that earns 10 billion Yuan ($1.5 billion) then people from all over the world who study film will learn Chinese, instead of us learning English.”
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