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Ikea Launches a Stealthy Ninja Hotdog for its Japanese Customers

  • 10
  • 08
  • 2016

It’s likely you’ve heard of the Swedish company called IKEA. They sell inexpensive and reliable DIY furniture, home accessories, bedding, kitchen items, and really, anything else you could ever possibly think of having in your home.

The company originated in Sweden but the stores are spread far and wide. It’s considered to be the world’s largest furniture retailer. The IKEA brand is a household name, not only known for their furniture but also for their Swedish confectionery and the on-site cheap food canteen which serves quality Swedish meatballs.

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This year, IKEA is celebrating ten years in Japan and couldn’t do it without some weird and wacky food creation – the ninja hotdog.

It’s essentially just a giant, fully black hotdog.

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The weiner itself measures 30cm, nearly a foot long, which is covered by a significantly smaller hotdog bun and lathered with bright red ketchup and yellow mustard. The name is said to be based on its appearance, as it resembles a ninja’s scroll. But who knows, maybe Japanese ninjas love to eat hotdogs.

Unlike a large amount of the colorful food which has been also making headlines around the world, like rainbow bagels and rainbow cheese, the weiner and bun are dyed through natural means. IKEA has stated the color is due to the edible bamboo charcoal, “which is said to have detox properties.”

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You can find the ninja hotdogs in Japanese IKEA stores for 300 yen, or $3 between July 1st and December 31, 2016.

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Photo Credits: Mawardi Bahar / Shutterstock.com

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Photographs: 24 hours in shanghai